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Marketing Executive

The role holder responsible for providing administrative support to the Business Development & Marketing function in Asia of an International Law Firm. This position is based in Hong Kong and requires working five days per week. The position reports directly to BD Manager in Hong Kong, and works closely with the regional BD&M team, lawyers and other business services teams in four offices in Asia. Close coordination and communication with the BD&M team in London is required.

Reporting to Global Head of BD & Marketing

Based Hong Kong, Hong Kong

Flexibility Occasional travel to Asia offices

Contract Type Permanent, Full time

Hours Monday – Friday | 9:15am – 6:00pm

Role Responsibilities:

  • Working with HK lead and other marketing personnel on various local HK and regional marketing functions, and providing support on a wide variety of internal and external activities including, but not limited to:

    • Handling the production, maintenance, and distribution of the firm’s promotional materials, including working with the design team in London;

    • Coordinating e-marketing campaigns such as e-invitations and e-newsletters using firm systems and software, including compilation of targeted mailing lists and monitoring responses;

    • Managing the firm’s HK contact database and work with lawyers and other sources of information to make sure the data is in order and up to date;

    • Managing firm and lawyer profiles and publications on the firm’s website as well as social media;

    • Project-managing events, including seminars and sponsorships from inception to completion, to ensure maximum stand-out and ROI;

    • Prepare and coordinate pitches, proposals and, with direction, RFP responses, working with the Business Development Manager. This includes printing of bios and assembly of standard pitch materials for the legal team working on tight deadlines;

    • Liaise with lawyers on a regular basis to keep up to date with what's happening in the department and to facilitate information flow to the London and regional team.

  • Acting as an advocate for the Business Development department at practice level, ensuring key messages, brand strategy and marketing output in all its forms is properly understood and appreciated by partners, lawyers, and other business services units.

  • Liaise with global BD&M team to coordinate the implementation of global projects in Asia. These will include managing locally and contributing to the development of global databases such as content management system for website, deal list, award list, pitch record, lawyer photos and bios, among others.     

Person Specification:

  • 2+ years of experience in a law firm, professional services organisation or corporate environment preferable

  • Strong computer skills and database experience, including web-based research, MS Word, PowerPoint and Excel, experience with design software (e.g. InDesign, AI) is a plus.

  • Excellent language skills (both written and spoken) in English and Chinese, Mandarin a plus

  • Effective communication skills

  • Lateral thinking and the ability to overcome obstacles

  • Problem-solving, can-do attitude and team player

  • Ability to manage multiple projects while prioritizing assignments

  • Strong organisational skills with particular attention to detail

  • Bachelor of Arts, Bachelor of Social Science or equivalent

Please be aware that this role is only open to direct applications and any speculative applications from agencies will not be accepted.

Appointment is subject to the appropriate basic disclosure/DBS checks, and satisfactory references.

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